1906
Jebsen Beverage Company acquired Blue Girl® Beer and the band was gradually introduced into Hong Kong, Mainland China, Taiwan and Macau.
1970s
A series of TV commericals featuring attractive German girls was launched to inspired Blue Girl Beer® drinkers with celebration of sports and party fun. The iced cooling experience was introduced as a key drinking pleasure of the beer.
EARLY 1990s
The clear bottle design of Blue Girl® Beer was introduced in TV commerical as a key to activate the collective belongingness of Hong Kong audiences and open their heartfelt love toward their city of origin.
