ABOUT THE BRAND
Blue Girl® Beer was first brewed in Bremen of Germany in the 19th century. Since then, the beer had been imported to Qingdao, PRC and laid foundation for the brand to serve drinkers all around the world. In 1906, Blue Girl® Beer was acquired by Jebsen & Co. Ltd and gradually meticulous quality standards.
Nowadays, Blue Girl® Beer as a leading premium beer brand in Hong Kong continues to deliver superior quality, while retaining its age-old German brewing know-how and original taste that meet the needs of beer drinkers.


THE TRADEMARK
The trademark (Schutzmarke in German) of Blue Girl® Beer was inspired by one of the best known Greek goddess in the 19th century, known as the Goddess of Excellence, Arete. This legendary figure represents the spirit of "winning by perfection" and is widely recognised as a symbol of excellence.

THE GOLDEN LIQUID OF EXCELSIOR
Blue Girl® Beer has made itself a symbol of premium brewing since the 19th century. On the beer label, the Goddess of Excellence, Arete holds a torch with the Latin term "Excelsior", which signifies the brand's commitment to deliver the highest quality. Coincidently, in the same decade, the largest diamond in the world also named "Excelsior" was discovered.
DISCOVERY OF CONTEMPORARY ESSENCE
The strong distribution arm grounded by Jebsen all over the world has gradually shaped Blue Girl® Beer into one of the most popular premium beers in mainland China, Macau and especially in Hong Kong, where it takes a leading market position*. Under the professional brand management by Jebsen Beverage team, Blue Girl® Beer 's marketing campaigns have been recognised by numerous beer enthusiasts.
The hit ballad song "Waiting for a Girl Like You" (1981) originated from a British-American rock band, Foreigner, has accompanied Blue Girl® Beer since the mid 1990s. Entering the 21st century, Jebsen Beer started to develop the well-established brand by injecting essence of genuineness, adventurousness and comradeship into the brand, and thus continues to receive great feedback from its followers.
Reference: *Nielsen Retail Audit Reports (Mar 2007 – Feb 2022)
Blue Girl® Beer EVOLUTION OF LABEL DESIGNS OVER THE PAST YEAR
BRAND DEVELOPMENT
Blue Girl® Beer is dedicated to retain its originality while moving forward with the continuously changing culture among drinkers. The dynamic appearance of the Goddess of Excellence, Arete can be reflected on the bottle label of Blue Girl® Beer that manifests its fashionable nature throughout time.
In line with the modernisation of brewing techniques employed by our licensed brewery in Korea, Oriental Brewery Co. Ltd., the imported premium standard of Blue Girl® Beer is assured under stringent quality control and close supervision by Jebsen Beer, qualifying the brand to launch a variety of product units in bottle and can packing.
