Hong Kong's Best-Selling Beer Brand Presents: A Nostalgic Recreation of Three Iconic Local Drinking Scenes Blue Girl Beer has officially announced the launch of a limited-time redemption campaign featuring the "Blue Girl Beer Bricks Model." This initiative marks the new chapter in the ongoing campaign "Taste the Real Moment". This product series meticulously crafts three iconic, authentic local designs, condensing the iconic, classic scenes into a captivating world of mini bricks.

Reliving Local Scenes Serves as The Perfect Interpretation of Hong Kong’s Unspoken Connection and the Rich Layers of Dual Malt Brewing The three signature drinking locations of Hong Kong—Dai Pai Dong, Grocery Store, and Bars— these locations are not only representing cross-generational drinking culture but also demonstrate the unique communication style of Hong Kongers, which is often “direct yet indirect”. These settings serve as social shelters where Hong Kong people can express their emotions. Amid the chatter and clinking sound at the Dai Pai Dong, people are more willing to speak their minds in the most truly and direct way. The grocery store acts as a neighborhood gathering place to have small talks and chats without any pressure. Meanwhile, the bar corner with its soft, subdued lighting, becomes a perfect escape for urbanites to have deep, heart-to-heart conversations. By simply saying "Just shut up and drink," Hong Kongers hide genuine care within a casual gathering, showcasing a local spirit that is often hidden on the surface yet delicate underneath.

The fresh new take invites the public to join Blue Girl Beer on a journey through three miniature scenes that capture stories of local drinking culture. The rich layers of Blue Girl Beer brewed with dual malts perfectly embody these iconic Hong Kong expressions and gatherings, revealing the deeper meanings behind each moment:

• Light Malt's Refreshing Taste: The immediate impact upon first sip, akin to the straightforwardness of Hong Kong people's speech.
• Dark Malt's Rich Flavor: The long-lasting and increasingly prominent texture, just like the tenderness hidden behind teasing remarks.

Let's savor it together; the rich layers brought by both light and dark malts correspond to the sincerity of Hong Kong people’s 'unspoken words, but understood when tasted.' Some Real Moments can only be truly appreciated when savored!

"Blue Girl Beer Bricks Model" Special Offer Available at Designated Retailers Starting July 1 From July 1 to July 16, customers who purchase Blue Girl Beer above a specified amount can enjoy an add-on purchase or free redemption of an exquisite blind box. This set of mini bricks blind boxes features randomized designs, offering the joy of assembling experience while bringing surprises to gatherings with friends. Taste the Real Moment!

How to Redeem

7-Eleven | July 1 to July 14 | Purchase any Blue Girl Beer products upon $60 to add $28 for 1 set of Blue Girl Beer Bricks Model
Circle K Hong Kong | July 2 to July 15 | Purchase any Blue Girl Beer products upon $60 to add $28 for 1 set of Blue Girl Beer Bricks Model
Wellcome (Online Store) | July 3 to July 16 | Purchase any Blue Girl Beer products upon $120 to redeem 1 set of Blue Girl Beer Bricks Model
PNS eShop | July 3 to July 16 |Purchase any Blue Girl Beer products upon $120 to redeem 1 set of Blue Girl Beer Bricks Model
HKTVmall | July 6 to July 12 | Purchase any Blue Girl Beer products upon $120 to redeem 1 set of Blue Girl Beer Bricks Model Pandamart | July 3 to July 9 | Purchase any 3 packs of Blue Girl/Blue Girl Light 500ml 4 King Cans to redeem 1 set of Blue Girl Beer Bricks Model

*Gift quantities are limited and available while supplies last. For details, please refer to in-store promotional posters and official social media platforms.